Instead of seat covers, which can wear the leather prematurely, clean the leather with a 4:1 ratio of water and wool wash (woolite or clone). Use a toothbrush on extra dirty areas. Use a microfiber cloth to scrub and another to dry. During and after every trip, wipe the leather with a slightly damp microfiber towel and dry with another. If you do this regularly, you will have nice, clean, nurtured leather for a long time.